Project Type

Brand & Web Experience / VIP Design Day

Summary

I’m so honored to have been able to support Abbey and her salon’s amazing milestone from going to DIY branding and website, to being the go-to hair salon in Chicago. Not only is Abbey a talented, educated, and supportive entrepreneur, but she also is the most down-to-earth, open-minded, and empowering lady, you’ll want to know!

Connect with her on Instagram.

Abbey Gould, is a Chicago-based Color and Extension Specialist who serves bad-ass babes who are ready to elevate their style and love their hair like really love it. She believes in empowering women to care for their hair so they will look and feel their best. From lived-in and effortless to bold, new looks, she will tailor each style so it complements your best features. And she always uses the healthiest products. Abbey can’t wait to bring your hair goals to life!

Marketing collateral for Chicago Hairstylist. Woman standing looking down.

Challenge

AG Hair Design had a DIY Website and no branding whatsoever. Knowing Abbey as a badass, Chicago entrepreneur, her brand had to come to life! The experience her clients have with her is outstanding, empowering, and educational. That’s exactly how we wanted her online presence to show!

Logo before working with Markowski Studio

Solution

We dove deep into her branding but also her brand voice, values, and impact in the world. That brought the modern, editorial, and city life vibe to her brand. Her website and online presence now showcase her personality in an authentic and artistic way so she can attract her dream clients from now and forever.

Brand Elements: Creative Direction, Primary Logo, Secondary Logo, Brand Mark, Font Suite, Color Palette, Style Guide

Website Pages we included are the following: Home, About, Services, Contact, Blog, and Shop.

VIP Design Day: Business Cards, Price Menu Guides

View the Live Site!

Post-Project

AG Hair Design now is attracting dream clients through her brand and web experience. A renewed confidence and continuous credibility are supported by having a professional brand and website. Abbey has built a team for her business to assist her, bring in new clients, and continue to educate her community!

AG Hair Design

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