Episode 3: Brand Strategy Part 2

Welcome back to Branding 101 Pt 2! The last time we chatted, we took a deep dive into the visual aspect of branding. Today we’re going to be talking about the strategy behind branding, arguably, the most important piece of the puzzle. 

A piece that people often overlook because it’s not as glamorous and fun as the visual identity of the brand. However, strategy is what brings everything together visually and gives you a foundation to continue creating brand awareness.

The Components of Brand Strategy → 

Purpose – Story – Vision/Goals – Impact on the World – Brand Voice

Follow along to hear us talk in-depth about our own processes when strategy in building branding for clients. We even give you a peek into the questions we ask our clients to get to know them so that we can build the best brand for that person!

Email us topic ideas, comments, questions, and more!

Morgan’s Instagram: @markowski.studio
Morgan’s Website: www.markowski.studio
Morgan’s Email: contact@markowski.studio

Brooke’s Instagram: @iambrookecsmith
Brooke’s Website: www.reverieinspiredco.com
Brooke’s Email: hello@reverieinspiredco.com


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