Here’s your friendly reminder that there are different color modes to take note of whether you’re digitally producing or printing marketing collateral!

“What’s RGB and when do I use it?”

Stands for Red, Green, and Blue, which are the primary colors of light. It’s the computer’s system that energizes light through subpixels on the screen.

Social Media Graphics, Email Designs, Online Ads, Logos, and more elements are seen on a digital screen.

“What’s CMYK and when do I use it?”

Stands for Cyan, Magenta, Yellow, and Black ink. Most commercial printing and printers use this color mode.

Business cards, thank-you cards, holiday cards, brochures, flyers, and anything else you could print out.

Depending on what you hire a designer for, they provide you with the specific color modes to best support your designs.

*Definitions summarized from PCMag’s encyclopedia. Learn more by visiting pcmag.com.

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