Project Type
Brand & Web Experience / VIP Design Day
Summary
When Sammy and I first connected, it was love at first sight, haha. She truly is a talented and fun person to work with. What I really enjoyed about working with her was hearing about her passion for photography and I completely related to her background story. Not only is Sammy a photographer, but she is also an artist. She sells prints at shows throughout the year, teaches at schools, and uplifts her community with goofy, yet realistic advice and tips.
Connect with her on Instagram.
Sammy’s an artist based in the greater Chicagoland area specializing in photography and art direction, with nine years of professional photography experience under her belt. She is also what you would call a “fiery redhead,” mixing innate restlessness with her uncontrollable desire to create. She spends most of her days at a shoot — whether it’s creative portraits, wedding/engagements, or family events — but in her free time, you can find her editing photos with her golden retriever and black cat.
Challenge
Sam Callahan’s original branding and website did not feel aligned with her passionate and friendly personality, unique client experience, or artistic style. She wanted her branding and website to feel more aligned with her. Her DIY branding and website were just not doing the trick. Because Sam’s original website was on Squarespace, the technicality of custom coding was out of reach. Since she updates her website constantly with events, testimonials, and more, she needed a website solution that was quick and headache-free — and also absolutely stunning.
Solution
After evaluating her goals for the project, we were able to create a full brand identity and website that strategically attracts her dream clients, allows her to refresh the pages necessary without stress, and helps her establish her credibility.
Brand Elements: Creative Direction, Primary Logo, Secondary Logo, Brand Mark, Font Suite, Color Palette, Style Guide
Website Pages we included are the following: Home, About, Offers, Events, Portfolio, Shop, and Contact.
VIP Design Day: Social Branding, Business Cards, Price Menu Guides
Thanks to Bess&Studio for collaborating on the marketing materials for this project.
View the Live Site!
Post-Project
Now Sam Callahan Photo has a brand identity, custom Showit website, social branding, and marketing collateral to share her photography talents and outstanding client experiences with the world.
“Morgan is a gem, she truly cares about you and your brand, even has the results to prove it! I’m a creative photographer with a lot of energy, so I wanted to represent that both in my brand and web design. Morgan accepted the challenge of using bold beautiful colors and created a brand that without a doubt expresses who I am! From the start she was organized, communicative, patient, knowledgeable and incredibly talented!”
-Sam Callahan Photo
